Glade Rolls Out Fall Fragrance Collection Amid First Pumpkin Debate Survey

This fall 2025, Glade has rolled out a fall fragrance collection, but not without customer input.

Per survey insights from its partner, Harris Poll, SC Johnson-owned Glade has discerned that while Americans may love pumpkin-picking and carving, it’s not their most orange-hearted scent. In fact, 55% and 49% of Americans, respectively, prefer cinnamon and apple scents with only 29% preferring pumpkin spice, which keen-nosed Americans are calling “overhyped.”

However, among those who dislike pumpkin spice, more than half (64%) still use fall scents at home and 56% continue to buy fall products. 

When it comes to scented candles, Americans are waking up and smelling the pumpkin. As high as 53% are buying more pumpkin spice candles over coffee at 36%. Good old Gen Z is to thank, as they are among the biggest pumpkin spice consumers with a whopping 93% buying fall-scented or flavored products each year.

With these results, Glade has released three new scents in a variety of formats from single-to-three-wick candles to room spray in its “Falliday Collection.” This features Warm Apple & Spices; Pumpkin & Ginger; and Embers & Sandalwood available at Walmart, Amazon, Target, Kroger, Sam’s Club, Dollar General and Family Dollar. 

For fresh takes on the home fragrance category, go here.